Friday, November 30, 2007

(BT05155) CREATIVITY, INNOVATION AND PRODUCT DEVELOPMENT

Unit I Introduction
The process of technological innovation, factors contributing to successful
technological innovation –
Unit II Creativity
The need for creativity and innovation, creativity ‘and problem solving, brain storming
- different techniques.
Unit III Project Selection And Evaluation
Collection of ideas and purpose of project.- Selection criteria - screening ideas for
new products (evaluation techniques).
Unit IV New Product Development
Research and new product development Patents - patent search
Unit V: Patent Laws
Patent laws International code for patents - Intellectual property rights (IPR).
Unit VI New Product Planning I
Design of proto type - testing - quality standards
Unit VII New Product Planning II
Marketing research - introducing new products. GMP
Unit VIII Laboratory
Creative design - Model Preparation - Testing – cost – evaluation, Patent application-
GLP.
TEXT BOOKS
1. HARRY B.WATTON - New Product Planning. Prentice-Hall Inc. 1992.
2. P.N.KHANDWALLA - Fourth Eye (Excellence through Creativity) - Wheeler
Publishing, Allahabad, 1992.
REFERENCES
1. HARRY NYSTROM - Creativity and innovation -John Wiley & Sons, 1979.
2. BRAIN TWISS, Managing technological innovation, Pitman Publishing Ltd,
1992.
3. I.P.R. Bulletins. TIFAC, New Delhi, 1997.

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